Brian Smith, Founder of the world famous UGG Australia Brand.
With only $500 in capital, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold in 1995 and the brand has continued to grow to exceed a billion dollars in annual sales for the past three years.
Brian is one of the most sought after International business leaders in the country today.
Brian has authored the book “The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul”, is a sought after Keynote speaker and mentors small business owners.
Entrepreneur, Author, Speaker, Coach
How the loyalty of my customers saved me on more than one occasion when I had supply problems—even when my major manufacturer abandoned me for a new distributor, threatening to put me out of business completely. I talk extensively on how although customer service has changed with the advent of the Internet and “click” purchasing, the same principles of reaching out to customers is still a priority.
I tell a very emotional story about how I lost ownership of the UGG business, yet through my loyalty to the brand, I hung in there with the new owners and ultimately ended up owning 100% of the company again.
How my four mantras—FEAST UPON UNCERTAINTY—FATTEN UPON DISAPPOINTMENT—ENTHUSE OVER APPARENT DEFEAT—INVIGORATE IN THE PRESENCE OF DIFFICULTIES—are positive affirmations that ring true in life situations, as well as in business.
Audiences resonate with my theory (and examples) that “almost always, your most disappointing disappointments turn out to be your greatest blessings.”
I tell stories of how companies such as Nike, Reebok, and UGG have all shared the same evolution proving that THE QUICKEST WAY FOR A TADPOLE TO BECOME A FROG … IS TO LIVE EVERY DAY HAPPILY AS A TADPOLE. I have people come up to me years after having heard my talk, saying; “You’re the tadpole guy … that was the greatest piece of advice I ever received.”
If appropriate, I share how my attention to goosebumps has helped me tune into that “inner voice” guiding me to make decisions in times of desperation and apparent defeat.
I look forward to discussing your upcoming gathering to help tailor an exciting, memorable, and valuable talk for your particular audience.